PORTLAND, Maine--(BUSINESS WIRE)--Berlin City Auto Group is celebrating 30 years of business in New England this month. The dealership was founded in 1980 as a single store in New Hampshire and today consists of six dealerships located in Portland, Maine; Gorham, N.H.; and Burlington, Vt.; with 19 franchises including Toyota Scion Lexus, Nissan, Honda, Chevy, GMC, Buick, Ford, Lincoln, Mercury, Chrysler, Dodge, Jeep and Kia. Berlin City kicks off its 'Big 3-Oh Sale' today, which runs through Labor Day. During the sale, customers will be able to triple their down payment, up to $1,000, to put towards the purchase of a new vehicle. For example, if someone puts down $1,000, Berlin City will match that and add up to $1,000 in manufacturer's bonus cash.
"We deliver more than 40 percent of our inventory anywhere in New England. Our motto, 'over the top care' isn't a sales gimmick, it's just the way we do business"
Two Employees Still Here 30 Years Later
"There is so much history and heritage in New England, both in our stores and with our employees," said Yegor Malinovskii, Berlin City's market president. "We have two employees that have been with us since the beginning and 17 employees that have been with us for 20 or more years. Our employees are the backbone of our company and the reason why we've been able to sustain and grow our business over the last 30 years."
Auto Group Grows, Builds New Dealership
Berlin City has experienced steady growth and marked several milestones in its 30-year history. Recently, the company celebrated the expansion of its Toyota Scion Lexus dealership in Portland, Maine, which was completed in late 2009. The expansion included the purchase of two acres of adjacent land, adding more service bays to the existing service center, as well as the addition of 275 spaces for additional vehicles, increasing inventory display space by 20 percent.
In addition, a new Berlin City Honda facility will break ground in October in Portland and is slated for completion in fall 2011. The 27,000-square-foot, state-of-the-art service and sales facility will be three times larger than the existing facility and once complete will add an additional 20 to 30 jobs. Berlin City also plans to remodel its Gorham, N.H. Honda/Nissan/Toyota facility in 2011 to give it a modern and fresh look.
Convenience and Service Drive Success
"We may service small towns in New England, but we offer the conveniences of a big city," continued Malinovskii. "From our four-day/200 miles no questions asked return policy, and our lowest, most competitive price guarantee within four days of purchase, to our door-to-door delivery service, we really try to go above and beyond to make the car buying process easy and convenient for our customers."
Berlin City offers door-to-door delivery throughout New England, which was introduced in 1983 to make car buying even easier for New Englanders. The company employs nearly 75 drivers that make daily deliveries from Maine to New York. Transactions are completed over email and via phone, eliminating the need for a customer to travel far distances to purchase a car. "We deliver more than 40 percent of our inventory anywhere in New England. Our motto, 'over the top care' isn't a sales gimmick, it's just the way we do business," added Malinovskii.
Drive for Education: Supporting the Local Community
New this year, Berlin City plans to roll out a 'Drive for Education' program later this month at all locations. The company will donate a portion of proceeds from every car sale to local schools, at-risk youth and other kid-focused charities, with a goal of raising at least $100,000 annually. Berlin City regularly supports the communities in which it serves, from sponsorships to blood drives to fundraiser car washes.
About Berlin City Auto Group
Berlin City Auto Group consists of six dealerships in New England, located in Gorham, N.H., Burlington, Vt. and Portland, Maine. The company sells Toyota Scion Lexus, Nissan, Honda, Chevy, GMC, Buick, Ford, Lincoln, Mercury, Chrysler, Dodge, Jeep and Kia. Berlin City offers a four-day/200 miles no questions asked return policy and the lowest, most competitive price guarantee within four days/200 miles, door-to-door delivery service throughout New England and pre-owned protection on certified pre-owned vehicles within 60 days or the first 2,000 miles. For more information or a list of locations, please visit www.berlincity.com. You can also find Berlin City on Facebook and Twitter.
"Berlin City's GM Superstore sponsors local softball team"
Berlin City's GM Superstore is the proud sponsor of the 14U WayNorth girls softball NATIONAL CHAMPIONS. They won the world title in Richmond VA.
Keep in mind these girls are from a small town in Jefferson and Lancaster, NH. We all should be proud that Berlin City's name is attached to the world champs. From our team to your team, we are proud of your accomplishments and hard work and it goes to show that with hard work and dedication, it truly pays off!!!!!
It is truly an honor to be one of your sponsors and look forward to next year?
Way to go girls!!!!!!!
Berlin City GM Superstore
"Berlin City offers clients good service"
To the editor:
We, as many people in the area, were very much interested in the "Cars for Clunkers Program". It seemed for us a perfect opportunity to purchase a new vehicle. We shopped around starting at Berlin City Auto Group Chevrolet garage. We were treated fairly and given several quotes on new cars.
We decided to drive down state starting in Littleton. We did not get the same treatment. They had so many stipulations including forcing us to finance with them in order to get a deal. Whatever happened to "CASH"? Some were not even willing to talk to us when we mentioned "clunkers". A few dealers flat out did not even participate. One dealer in particular had harsh words for the program and told us he would have to hold our "clunker" as well as the new car until they received a government check.
Before leaving town, our (Berlin City) salesman Ben had told us not to wait too long because this was in fact a good program and they may soon run out of funding. Ben kept in touch with us and, as he predicted, the program stopped. Ben kept us informed and called us when funding became available again.
We went down and purchased our new car. In the signing papers, one of them stated that if we were not completely satisfied with the car we could return it within four days. Well, we really laughed and joked about this paper. As if someone would give you another new car. A little ludicrous we thought.
Well, as luck would have it, after driving the car for seven miles, we discovered problems with it. The next day, we returned to the dealer with the car, expecting confrontations.
Mr. Bobby Hill, the manager, listened to our concerns. He took the car personally and brought it out to the shop. He came back a few minutes later and told us to go out on the lot and pick out another car. I was dumbfounded. We just looked at each other in disbelief. Was he serious? Absolutely!
Luckily our car was a twin. We were able to get the exact same car. Within 2.5 hours we were on our way, having signed all paperwork again. We were in our new car with no questions asked.
Thank you Berlin City Auto Group. Bobby Hill, Ben Lachance and all involved in making our new car a smooth transition for us.
The Lamontagne Family Berlin
Berlin Daily Sun